Yleisurheilun MM-kisat ovat käynnissä ja kuvaan kuuluu luonnollisesti kisakohtainen logo.
Näin kyseisen logon ihan väärin! Luulin katsovani silmää, mutta eihän siinä sellaista ollutkaan. Pitää olla kriittisempi itseäni kohtaan jatkossa.
Hungary’s capital has always been famous for its hospitality and the beauty of its World Heritage sites. An emblematic part of this skyline is the Statue of Liberty on top of Gellért Hill, holding a palm branch. The 14-metre-tall charismatic woman figure is visible from almost every corner of the city, and is seen by all visitors. It is not surprising that over the years it has become one of the main symbols of Budapest.
The meaning of it is much more: the palm branch held in the statue’s hand has been a symbol of glory, victory and light since ancient times, a reward for the athletes of the past. The complexity of this symbol, the link with sport, tourism, heroism make the Statue of Liberty the perfect symbol of the World Championship.
In addition to this symbol, the visual identity of the logo also carries an important message: it creates a link with the graphic world of comics and superheroes. We think that the world champions, olympic champions and athletes who push human physical limits every day are real superheroes living among us. They are the heroes who inspire everyday heroes and do more for their own health by walking, running and doing sport every day. These everyday heroes will meet the superheroes in Budapest in August 2023. Linkki
Mielenkiintoinen huomio on myös se, että nyt siirrytään astrologisesti Leijonan-merkistä Neitsyen-merkkiin, joka on suhteellisen käytetty tietyissä piireissä tietyistä syistä. Ei liity logoon kuitenkaan missään määrin.
